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Vishal Kataria's avatar

Insightful always, Gaurav.

In your experience, apart from revenue loss for years, are there other factors to indicate the need for a 0→1 product? Because many times, entrepreneurs could use this as an excuse to abandon a strategy that's slowly gaining steam in exchange for the next shiny object.

Gaurav Vohra's avatar

Super thoughtful question. If there are structural reasons that the existing product can no longer grow quickly, that's when it's time to work on a second product.

If the product is slowly gaining steam, as per the example you mentioned, then maybe a second product is indeed just a distraction.