Thanks so much for sharing this, Fynn. I think I've already recommended your book to 5 AI builders this week. It seems like everybody is doing pricing in January :)). It is so great that you've shared it with the world for free, probably the best <60min read I'll have in Q1 - cannot recommend it enough
I would also consider the company stage of your ICP - you may presume that an early startup is penny pinching and fighting for runway, when in reality, their coffers are full with investor money and are looking for solutions to demonstrate growth for their next fundraising round.
Conversely, a more mature startup may seem like it has deeper pockets, but they might be gearing up to go public and are cleaning up their balance sheet to demonstrate efficiency.
Both will have different WTPs that may not be immediately obvious.
I have a startup called Cambium AI. We use public data in the US to create synthetic personas of the population. We have just introduced a feature whereby you can chat with them and test their willingness to pay based on their actual financial situation (income, expenses, etc). It is free to use while in beta if anyone is interested in trying it out.
here's the template i use to conduct my WTP conversations with customers:
https://docs.google.com/document/d/1ervqW-pBo4fcDdmQ7ojH4rVzESPrOVdQQBqf-T_0vNI/edit?tab=t.0#heading=h.2qvk3ugf8c7w
Thanks so much for sharing this, Fynn. I think I've already recommended your book to 5 AI builders this week. It seems like everybody is doing pricing in January :)). It is so great that you've shared it with the world for free, probably the best <60min read I'll have in Q1 - cannot recommend it enough
I would also consider the company stage of your ICP - you may presume that an early startup is penny pinching and fighting for runway, when in reality, their coffers are full with investor money and are looking for solutions to demonstrate growth for their next fundraising round.
Conversely, a more mature startup may seem like it has deeper pockets, but they might be gearing up to go public and are cleaning up their balance sheet to demonstrate efficiency.
Both will have different WTPs that may not be immediately obvious.
💯
very true
I have a startup called Cambium AI. We use public data in the US to create synthetic personas of the population. We have just introduced a feature whereby you can chat with them and test their willingness to pay based on their actual financial situation (income, expenses, etc). It is free to use while in beta if anyone is interested in trying it out.
https://personas.cambium.ai/
very cool!
Thanks!