Mastering Willingness to Pay

[fynn glover]

here's the template i use to conduct my WTP conversations with customers:

https://docs.google.com/document/d/1ervqW-pBo4fcDdmQ7ojH4rVzESPrOVdQQBqf-T_0vNI/edit?tab=t.0#heading=h.2qvk3ugf8c7w

[Maja Voje]

Thanks so much for sharing this, Fynn. I think I've already recommended your book to 5 AI builders this week. It seems like everybody is doing pricing in January :)). It is so great that you've shared it with the world for free, probably the best <60min read I'll have in Q1 - cannot recommend it enough