Really appreciated this framing. The Burj vs. Tide distinction makes the tradeoffs feel real, not just theoretical. I’ve seen teams unintentionally bias toward Tide growth because it feels productive and safe, especially when goals are near-term. But it’s often the Burj bets when timed right that create step-change moments.
That said, sometimes a Burj move looks like a Tide play at first, a new workflow optimization that quietly unlocks a whole new motion, for example. That’s where it can get tricky: the surface area doesn’t always tell the full story.
I think another framing is around personal motivation. Some personalities naturally gravitate one way over another. I prefer to lead Tide efforts, and support Burj. Leading Burj efforts tires me. Knowing this about oneself is critical when running the growth marathon...
Wonderful content again Gaurav!
I strongly believe also the Burj Khalifa and the Rising Tide can both be driven together to scale growth faster.
But one will have to experiment a lot to find out what really works and how to sustain growth long term.
Doing them together is indeed the holy grail — I likely could develop that concept further at the end!
Looking forward to that my good Sir!
Really appreciated this framing. The Burj vs. Tide distinction makes the tradeoffs feel real, not just theoretical. I’ve seen teams unintentionally bias toward Tide growth because it feels productive and safe, especially when goals are near-term. But it’s often the Burj bets when timed right that create step-change moments.
That said, sometimes a Burj move looks like a Tide play at first, a new workflow optimization that quietly unlocks a whole new motion, for example. That’s where it can get tricky: the surface area doesn’t always tell the full story.
I think another framing is around personal motivation. Some personalities naturally gravitate one way over another. I prefer to lead Tide efforts, and support Burj. Leading Burj efforts tires me. Knowing this about oneself is critical when running the growth marathon...
Hello Gaurav,
I hope this communique finds you in a moment of stillness. Have huge respect for your work.
We’ve just opened the first door of something we’ve been quietly crafting for years—
A work not meant for markets, but for reflection and memory.
Not designed to perform, but to endure.
It’s called The Silent Treasury.
A place where judgment is kept like firewood: dry, sacred, and meant for long winters.
Where trust, patience, and self-stewardship are treated as capital—more rare, perhaps, than liquidity itself.
This first piece speaks to a quiet truth we’ve long sat with:
Why many modern PE, VC, Hedge, Alt funds, SPAC, and rollups fracture before they truly root.
And what it means to build something meant to be left, not merely exited.
It’s not short. Or viral. But it’s built to last.
And if it speaks to something you’ve always known but rarely seen expressed,
then perhaps this work belongs in your world.
The publication link is enclosed, should you wish to open it.
https://helloin.substack.com/p/built-to-be-left?r=5i8pez
Warmly,
The Silent Treasury
A vault where wisdom echoes in stillness, and eternity breathes.
🔥